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Winners수상작
칸 라이언즈의 26개 카테고리에 출품을 할 때는 자신의 캠페인에 대해 설명하는 '브리핑 비디오(2분)'를 제출해야 합니다. 이를 '케이스 필름'이라고 합니다. 각 부문 수상작들이 어떻게 다양한 캠페인을 펼쳐 소비자의 반응과 참여를 이끌어냈는지 알 수 있는 일종의 캠페인 메이킹 필름입니다.
Brand Experience & Activation
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | CHANGING THE GAME | MICROSOFT | McCANN NEW YORK |
Gold Lion | CLEAR | DIAGEO | AMVBBDO, London |
LEGAL-ADE | KRAFT HEINZ | LEO BURNETT CHICAGO | |
PAVING FOR PIZZA | DOMINO'S PIZZA | ||
PEOPLE ARE THE PLACES | AEROMÉXICO | DOMINO'S PIZZA, Ann Arbor " CPB+, Boulder |
|
STORYSIGN | HUAWEI | AEROMÉXICO, Mexico City GOOGLE, Mexico City |
|
Silver Lion | BE A FOLLOWER - SIDE:BIZ | DIESEL | PUBLICIS ITALY, Milan |
Creative Data
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | GO BACK TO AFRICA | BLACK & ABROAD | FCB/SIX, Toronto |
Gold Lion | PET-COMMERCE | PETZ | OGILVY, São Paulo |
Creative eCommerce
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | DO BLACK - THE CARBON LIMIT CREDIT CARD | DOCONOMY | RBK COMMUNICATION, Stockholm |
Gold Lion | KFC CHRISTMAS POCKET STORE | YUM CHINA | ISOBAR CHINA GROUP, Shanghai |
Creative Strategy
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | THE E.V.A. INITIATIVE | VOLVO CARS | FORSMAN & BODENFORS, Gothenburg |
Gold Lion | ENDANGERED SYNDROME | CANADIAN DOWN SYNDROME SOCIETY | FCB CANADA, Toronto |
THE TIME WE HAVE LEFT | PERNOD RICARD | LEO BURNETT, Madrid | |
VIVA LA VULVA | ESSITY | AMVBBDO, London |
Design
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | CREATABILITY | GOOGLE CREATIVE LAB, New York | |
Gold Lion | HIGHLIGHT THE REMARKABLE | STABILO INTERNATIONAL GMBH | DDB DÜSSELDORF |
INSTA NOVELS | THE NEW YORK PUBLIC LIBRARY | MOTHER NEW YORK | |
MOST DANGEROUS STREET | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | |
THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | |
Silver Lion | THE QUIET TAXI | HYUNDAI MOTOR GROUP | INNOCEAN WORLDWIDE, Seoul |
Digital Craft
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | ADDRESS THE FUTURE | CARLINGS | VIRTUE, Copenhagen |
Gold Lion | MY LIFE AS A NPC | UBIOSFT | DDB PARIS |
Direct
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | THE WHOPPER DETOUR | BURGER KING | FCB NEW YORK |
Grand Prix | BURN THAT AD | BURGER KING | DAVID SÃO PAULO |
STREET-VET | PURINA | McCANN PARIS |
Entertainment for Music
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | BLUESMAN | BACO EXU DO BLUES | AKQA, São Paulo |
Gold Lion | EXPENSIFY TH!$ | EXPENSIFY | JOHNXHANNES NEW YORK |
MISTAKEN LOVE SONG | FEDERAL GOVERNMENT OF BRAZIL | ARTPLAN, Brasilia |
Entertainment Lions For Sport
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | NIKE DREAM CRAZY | NIKE | WIEDEN+KENNEDY, Portland |
Gold Lion | E-QUALITY | VIVO - TELEFONICA BRASIL S.A. | VMLY&R BRAZIL, São Paulo |
HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | DDB SPAIN, Madrid | |
THE NOT SO BEAUTIFUL GAME | NATIONAL CENTRE FOR DOMESTIC VIOLENCE | WUNDERMAN THOMPSON, London J. WALTER THOMPSON, London |
Glass - The Lion For Change
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | THE LAST EVER ISSUE | GAZETA.PL / MASTERCARD / BNP PARIBAS | VMLY&R POLAND, Warsaw |
Health & Wellness
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | THISABLES | IKEA | McCANN, Tel Aviv |
Innovation
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | SEE SOUND | WAVIO | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York |
Media
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | AIR MAX GRAFFITI STORES | NIKE | AKQA, São Paulo |
Gold Lion | HACKING PRIME DAY | GENERAL MILLS | MINDSHARE, Chicago |
IT'S A THURSDAY NIGHT TIDE AD | PROCTER & GAMBLE | SAATCHI & SAATCHI, New York | |
SCENT BY GLADE | S.C JOHNSON | OGILVY, Chicago | |
YOU SEEING THIS? | ESPN X NBA | R/GA , New York |
Mobile
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Gold Lion | BAGELGATE | KRAFT-HEINZ | DROGA5, New York |
LESSONS IN HERSTORY | DAUGHTERS OF THE EVOLUTION | GOODBY SILVERSTEIN & PARTNERS, San Francisco | |
PAY IT FORWARD | THE BIG ISSUE | FCB INFERNO, London |
Pharma
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | BREATH OF LIFE | GSK GLAXOSMITHKLINE | McCANN HEALTH, Shanghai |
Gold Lion | ONE WORD | THE LEARNING CORP | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York |
PR
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | THE FEMALE COMPANY | SCHOLZ & FRIENDS, Berlin |
Gold Lion | BIG MAC 50TH ANNIVERSARY | MCDONALD'S | GOLIN, Chicago MCDONALDS, Chicago |
SECOND CHANCES | DONATE LIFE CALIFORNIA | CASANOVA McCANN, Costa Mesa McCANN CANADA, Toronto McCANN NEW YORK |
|
THE PEOPLE'S SEAT | UNITED NATIONS | GREY, London | |
WIND NEVER FELT BETTER | ABINBEV | DAVID, Miami |
Radio & Audio
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | WESTWORLD: THE MAZE | HBO | 360I, New York HBO, New York |
Gold Lion | BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | DDB CHICAGO |
Social & Influencer
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix | KEEPING FORTNITE FRESH | WENDY'S | VMLY&R, Kansas City |
Gold Lion | GENERATION LOCKDOWN | MARCH FOR OUR LIVES | McCANN NEW YORK |
NIKE DREAM CRAZIER | NIKE | WIEDEN+KENNEDY, Portland | |
SLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRY | SLEEPING GIANTS | SLEEPING GIANTS, San Francisco |
Sustainable Development Goals Winners (SDG's)
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Gold Lion | MORSE CODE FOR GBOARD | GOOGLE CREATIVE LAB, New York |
칸 라이언즈의 26개 부문 중 필름 부문은 TV, 극장, 유튜브 등에서 공개한 동영상 캠페인 가운데 가장 크리에이티브한 작품들을 선정해 시상합니다.
Film Winners
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Grand Prix Campaign |
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COURAGE | THE NEW YORK TIMES | DROGA5, New York | |
FEARLESSNESS | THE NEW YORK TIMES | DROGA5, New York | |
PERSEVERANCE | THE NEW YORK TIMES | DROGA5, New York | |
RESOLVE | THE NEW YORK TIMES | DROGA5, New York | |
RIGOR | THE NEW YORK TIMES | DROGA5, New York | |
Gold Lion | |||
APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE, Cupertino | |
BEHIND THE MAC — MAKE SOMETHING WONDERFUL | APPLE | TBWA\MEDIA ARTS LAB, Los Angeles | |
VIVA LA VULVA | ESSITY | AMVBBDO, London | |
THE BOY AND THE PIANO | JOHN LEWIS & PARTNERS | adam&eveDDB, London | |
GENERATION LOCKDOWN | MARCH FOR OUR LIVES | McCANN NEW YORK | |
NIKE DREAM CRAZY | SERENA 'VOICE OF BELIEF' | NIKE | WIEDEN+KENNEDY, Portland | |
THE ENDLESS AD | P&G | WIEDEN+KENNEDY, São Paulo | |
Gold Lion Campaign |
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BK BOT CROWN BOY 1 BOY 2 | BURGER KING | DAVID, Miami | |
BK BOT CROWN WHOPPER YES DOCTOR NO | BURGER KING | DAVID, Miami | |
Silver Lion | |||
ALLAN GRAY FATHER’S SHARE | ALLAN GRAY | KING JAMES GROUP, Cape Town | |
MERCEDES-BENZ - BERTHA BENZ | DAIMLER AG | ANORAK, Berlin / ANTONI, Berlin | |
HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | DDB SPAIN, Madrid | |
DREAM CRAZY | NIKE | PARK PICTURES, New York / WIEDEN+KENNEDY, Portland | |
ONE IN A MILLION | P&G VICKS | PUBLICIS SINGAPORE | |
WE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. | PRO INFIRMIS | THJNK, Zürich | |
Silver Lion Campaign |
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LUCIFER | AMAZON PRIME VIDEO | DROGA5, London | |
OUTLANDER | AMAZON PRIME VIDEO | DROGA5, London | |
VIKINGS | AMAZON PRIME VIDEO | DROGA5, London | |
BUS | AT&T | BBDO NEW YORK | |
Bronze Lion | |||
MY NAME | FORBES ARGENTINA | HOY, Buenos Aires | |
NOSE SOLO | GEICO | THE MARTIN AGENCY, Richmond | |
GREENPEACE 'RANG-TAN' | GREENPEACE | MOTHER, London | |
CHOOSE | INTERNATIONAL COMMITTEE OF THE RED CROSS | SRA. RUSHMORE, Madrid | |
#DEFYTHENAME | MONICA LEWINSKY | BBDO NEW YORK | |
STORM THE COURT | REEBOK | VENABLES BELL & PARTNERS, San Francisco | |
GENERATION VOICE | SPARK | COLENSO BBDO, Auckland | |
WEDDING SPEECH | SPARK | COLENSO BBDO, Auckland | |
LAWYER | TURBO TAX | BISCUIT FILMWORKS, Los Angeles WIEDEN+KENNEDY, Portland |
|
AJ MCCARRONO | VERIZON | McCANN NEW YORK | |
BYSTANDER | VOICE OF THE CHILDREN | LEO BURNETT MALAYSIA, Kuala Lumpur | |
Bronze Lion Campaign |
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CAMO | AB INBEV | DEUTSCH, New York | |
WHAT BEER IS THAT | AB INBEV | DEUTSCH, New York | |
I LOVE YOU HATER | COCA COLA | SANTO, Buenos Aires | |
THE POLE | COCA COLA | SANTO, Buenos Aires | |
DAB | NORDEA | PER HøJ, Oslo | |
WASSUP | NORDEA | PER HøJ, Oslo | |
ARMS | PEAK GAMES | MJZ, Los Angeles TBWA\CHIAT\DAY, New York |
Film Craft Winners
수상 | 제목 | 광고주 | 출품사 |
---|---|---|---|
Gold Lion | |||
SHARE YOUR GIFTS | APPLE | TBWA\MEDIA ARTS LAB, Los Angeles | |
NIKE DREAM CRAZY | NIKE | WIEDEN+KENNEDY, Portland | |
QUEENS | THE BLAZE | ICONOCLAST, Paris | |
Gold Lion Campaign |
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ASTRONAUT | MONDELEZ | WIEDEN+KENNEDY, São Paulo | |
BOY SCOUTS | MONDELEZ | WIEDEN+KENNEDY, São Paulo | |
Silver Lion | |||
BOHEMIAN RHAPSODY | JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS |
adam&eveDDB, London | |
WE RISE | RIGHT TO PLAY | BBDO TORONTO | |
Silver Lion Campaign | JACK RYAN | AMAZON | SOMESUCH, London DROGA5, London |
Bronze Lion | |||
MORTGAGE | EDEN CREAMERY | 72ANDSUNNY, Los Angeles | |
HORNBACH "MORNING" | HORNBACH BAUMARKT AG | HEIMAT, Berlin | |
MR SWAN | SIPSMITH | OGILVY, London | |
DIVERSISH | THE VALUABLE 500 | AMVBBDO, London | |
Bronze Lion Campaign |
SIT WITH SOMEONE NEW | GENERAL MILLS, INC. | 72ANDSUNNY, New York |