[Title] Plain Insanity – VIRGIN ATLANTIC AIRLINE

올해 라디오 부문 대상을 받은 버진 애틀랜틱 광고는 ‘완전 정신 나간 소리(Plain Insanity)’라는 제목의 기이한 분위기를 가진 캠페인이다. 이 광고는 버진애틀랜틱의 남아프리카공화국발 런던행 항공 스페셜 요금 ‘어퍼 클래스 트래블(Upper Class travel)’을 홍보하기 위해 제작되었으며, 대행사는 남아공 요하네스버그의 BBDO이다.  광고의 내용은 화자인 한 남자가 완전 정신 나간 소리를 하는 이상한 사람들을 만나게 되면서 일어나는 에피소드를 다룬 3편의 시리즈 광고이다.

보통 사람들이 보기에는 너무나 파격적인 내용이여서 정신 나가 보이는 사람들이나 진짜라고 믿고 이용하게 되는 할인 요금이라는 광고.

1. Dancer

Advertiser: VIRGIN ATLANTIC AIRLINE

Product/Service UPPER CLASS TRAVEL

Script In English:

MVO: Plain Insanity by Virgin Atlantic.

SFX: Cuckoo clock

SFX: Music

MVO: I don’t often eat caviar for breakfast. Perhaps as rarely as twice a week. But it was only Wednesday. Or Dorisday.

The lady in the tutu interrupted me mid-bite. She was licking a breakfast dog.

 ’I was born to dance,’ she sang as ketchup dribbled down her chin. Her wooden leg betrayed her.

I quickly changed the subject to geography. ‘What’s the lay of the land?’ I asked. She tapped her wooden leg with the heel of her red stiletto three times. Her balance was uncanny.

‘I landed this evening,’ she said.

‘First class amenities for a business class fare,’ she said.

‘Virgin Atlantic Upper Class,’ she screamed, as if she had won at bingo.

It was plain insanity. So I stared at her leg.

Teak. Or maybe mahogany.

2. DOG

Advertiser: VIRGIN ATLANTIC AIRLINE
Product/Service UPPER CLASS TRAVEL
 

Script In English:
MVO: Plain Insanity by Virgin Atlantic
SFX: Cuckoo clock
SFX: Music

 
MVO: A dog followed me home from the supermarket eight-and three-quarter days ago. Not a big dog. But not a small one either.
I let it in and made a pot of tea. It didn’t care for the tea, but it ate all the digestives.
I drew a picture of the dog in purple crayon and placed it at the supermarket.
We watched the news every night and I became quite fond of him. I called him Derrick, after a bully in my school.
Yesterday there was a knock at the door.
‘I’m here,’ the woman said.
‘But where have you been?’ I asked.
‘I’m sorry, I’m married,’ she said. ‘My husband is in London,’ she said.
‘He flew first class for a business class fare. Virgin Atlantic Upper Class,’ she whispered.
She was plainly insane. So I gave her the dog.

3.FERRET
Advertiser: VIRGIN ATLANTIC AIRLINE
Product/Service UPPER CLASS TRAVEL

 
Script In English:
MVO: Plain Insanity by Virgin Atlantic.
SFX: Cuckoo clock
SFX: Music

 
MVO: I had seen him at supermarket the week before. He had been walking a blue iguana past the cleaning products. With sunglasses on.
Today was a ferret. I made up my mind to speak to him and approached with caution, having seen a documentary on ferrets the night before.
‘Is it acceptable to put salt on your cornflakes?’ I asked the pale man.
He removed his sunglasses and winked at me, with his good eye.
‘I thought so,’ I said.
The ferret looked me up and down and I could tell he was drunk. The pale man then spoke slowly in a Northern Spangalese accent:
‘I recently returned from London,’ he said.
‘I flew first class for a business class fare,’ he said.
‘Virgin Atlantic Upper Class,’ he said.
He was plainly insane, so I smiled and gave the ferret my business card

[출처] 2009 주요 대상작 (칸국제광고제)