- 홈
- <
- 2018 CANNES LIONS X SEOUL
- <
- 케이스(메이킹) 필름
케이스(메이킹) 필름
칸 라이언즈의 26개 카테고리에 출품을 할 때는 자신의 캠페인에 대해 설명하는 '브리핑 비디오(2분)'를 제출해야 합니다. 이를 '케이스 필름'이라고 합니다.
각 부문 수상작들이 어떻게 다양한 캠페인을 펼쳐 소비자의 반응과 참여를 이끌어냈는지 알 수 있는 일종의 캠페인 메이킹 필름입니다.
-
- Brand Experience & Activation ⁄ Grand Prix
- TODAY AT APPLE
'투데이 앳 애플'
-
- Titanium ⁄ Titanium Lion
- DUNDEE: THE SON OF A LEGEND RETURNS HOME
'던디: 전설의 아들 집으로 돌아오다'
-
- Titanium ⁄ Titanium Lion
- IT'S A TIDE AD CAMPAIGN
'타이드 광고 캠페인'
-
- Creative Data ⁄ Grand Prix
- JFKUNSILENCED JFK
'침묵을 깨다'
-
- Innovation ⁄ Grand Prix
- MY LINE
'마이 라인'
-
- PR ⁄ Grand Prix
- TRASH ISLES
'쓰레기 섬'
Brand Experience & Activation
| Prize | Title | Client |
|---|---|---|
| Gold Lion | A/R JORDAN | JORDAN BRAND |
| BLACK SUPERMARKET | CARREFOUR | |
| XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | |
| SAVE OUR SPECIES | LACOSTE | |
| SCARY CLOWN NIGHT | BURGER KING | |
| Silver Lion | THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL |
Creative Data
| Prize | Title | Client |
|---|---|---|
| Gold Lion | DESTINATION PRIDE | PFLAG CANADA |
| PROJECT REVOICE | THE ALS ASSOCIATION | |
| Grand Prix | JFKUNSILENCED | THE TIMES/NEWS UK & IRELAND |
Creative eCommerce
| Prize | Title | Client |
|---|---|---|
| Gold Lion | CARE BY VOLVO MOBILE APP | VOLVO CAR USA |
| SWEET CHANGE | PAYTM |
Design
| Prize | Title | Client |
|---|---|---|
| Silver Lion | PROJECT 84 | CALM |
| Bronze Lion | 2018 PYEONG CHANG OLYMPICS HYUNDAI PAVILION | HYUNDAI MOTORS COMPANY |
Digital Craft
| Prize | Title | Client |
|---|---|---|
| Grand Prix | AERONAUT VR | WILLIAM PATRICK CORGAN |
Direct
| Prize | Title | Client |
|---|---|---|
| Grand Prix | BVG X ADIDAS – THE TICKET-SHOE | BERLINER VERKEHRSBETRIEBE (BVG) |
| DEISEL - GO WITH THE FAKE | DIESEL | |
| MY LINE | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | |
| TAGWORDS | AB INBEV |
Entertainment
| Prize | Title | Client |
|---|---|---|
| Gold Lion | BREAKING BALLET | JOBURG BALLET |
| EVERT_45 | KPN | |
| FIFA 18 MORE THAN A GAME | EA SPORTS | |
| TO THE LAST TREE STANDING | GREENPEACE POLAND | |
| Bronze Lion | SOCCER SONG FOR CHANGE | AB-INBEV AFRICA |
Entertainment for Music
| Prize | Title | Client |
|---|---|---|
| Gold Lion | DAVID BOWIE IS HERE | SPOTIFY |
| THE UNCENSORED PLAYLIST | REPORTERS WITHOUT BORDERS |
Glass
| Prize | Title | Client |
|---|---|---|
| Gold Lion | THE WORST SOAP OPERA | UNICEF |
Health & Wellness
| Prize | Title | Client |
|---|---|---|
| Gold Lion | SIP SAFE | MONASH UNIVERSITY |
Industry Craft
| Prize | Title | Client |
|---|---|---|
| Grand Prix | BEYOND MONEY | SANTANDER BANK |
| Gold Lion Campaign |
BEADS | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA |
| CARPET | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA |
|
| DOOR | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA |
|
| MOSAICS | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA |
|
| RELIEF | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA |
|
| STAINED GLASS | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA |
|
| Bronze Lion Campaign |
JUST MISSED US | MCDONALD'S RESTAURANTS OF CANADA LIMITED |
| NEXT EXIT | MCDONALD'S RESTAURANTS OF CANADA LIMITED |
|
| ON YOUR LEFT | MCDONALD'S RESTAURANTS OF CANADA LIMITED |
Media
| Prize | Title | Client |
|---|---|---|
| Grand Prix | TESCO'S FOOD LOVE STORIES | TESCO |
| Gold Lion | THIS COKE IS A FANTA | COCA-COLA |
| Silver Lion | THE GAME THAT NEVER WAS | BLU RADIO |
Mobile
| Prize | Title | Client |
|---|---|---|
| Gold Lion | #TrollingisUgly | CYBERSMILE |
| CORRUPTION DETECTOR | RECLAME AQUI | |
| SAMSUNG SMARTSUIT | SAMSUNG BENELUX B.V. | |
| SELFIESTIX | MARS |
Outdoor
| Prize | Title | Client |
|---|---|---|
| Grand Prix Campaign |
#TrollingisUgly | CYBERSMILE |
| Bronze Lion | PEEKABOO MASK | SEOUL METROPOLITAN GOVERNMENT |
Outdoor
| Prize | Title | Client |
|---|---|---|
| Grand Prix Campaign |
#TrollingisUgly | CYBERSMILE |
| Bronze Lion | PEEKABOO MASK | SEOUL METROPOLITAN GOVERNMENT |
Pharma
| Prize | Title | Client |
|---|---|---|
| Bronze Lion | CHANGE GOUT | GRUNENTHAL |
PR
| Prize | Title | Client |
|---|---|---|
| Gold Lion | BIHOR COUTURE | BEAU MONDE STYLE |
| NATURE REPRESENTED | SAMBITO | |
| TRASH ISLES | PLASTIC OCEANS/LADBIBLE | |
| PRICE ON OUR LIVES | MARCH FOR OUR LIVES - PARKLAND STUDENTS | |
| THE FLIP | MCDONALD'S | |
| THE MOST GERMAN SUPERMARKET | EDEKA ZENTRALE AG & CO. KG | |
| Bronze Lion | CHATTY SCHOOL BUS | HYUNDAI MOTOR GROUP |
Product Design
| Prize | Title | Client |
|---|---|---|
| Silver Lion | DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. |
DOT |
Social & Influencer
| Prize | Title | Client |
|---|---|---|
| Gold Lion | EXCLUSIVE THE RAINBOW | MARS WRIGLEY CONFECTIONERY |
Sustainable Development Goals
| Prize | Title | Client |
|---|---|---|
| Silver Lion | CORAZÓN - GIVE YOUR HEART - | MONTEFIORE |
Titanium
| Prize | Title | Client |
|---|---|---|
| Titanium Grand Prix |
PALAU PLEDGE | PALAU LEGACY PROJECT |
| Titanium Lion | BLOODNORMAL | ESSITY |
| DUNDEE: THE SON OF A LEGEND RETURNS HOME | TOURISM AUSTRALIA | |
| IT'S A TIDE AD CAMPAIGN | PROCTER & GAMBLE | |
| NOTHING BEATS A LONDONER | NIKE | |
| TODAY AT APPLE | APPLE INC. |
Entertainment for Music
| Prize | Title | Client |
|---|---|---|
| Grand Prix | JAY-Z "SMILE" | ROCNATION |
