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칸 국제광고제 한국 공식 사무국, A&F Korea
제 2회 금연공모전
출품 및 참관 메뉴 2017 칸 라이언즈 2017 스파이크스 아시아
  • 케이스(메이킹) 필름

케이스(메이킹) 필름

칸 라이언즈의 26개 카테고리에 출품을 할 때는 자신의 캠페인에 대해 설명하는 '브리핑 비디오(2분)'를 제출해야 합니다. 이를 '케이스 필름'이라고 합니다.

각 부문 수상작들이 어떻게 다양한 캠페인을 펼쳐 소비자의 반응과 참여를 이끌어냈는지 알 수 있는 일종의 캠페인 메이킹 필름입니다.

  • Brand Experience & Activation ⁄ Grand Prix
    Film ⁄ Grand Prix
    TODAY AT APPLE
    '투데이 앳 애플'
     
  • Titanium ⁄ Titanium Lion
    Titanium ⁄ Titanium Lion
    DUNDEE: THE SON OF A LEGEND RETURNS HOME
    '던디: 전설의 아들 집으로 돌아오다'
     
  • Titanium ⁄ Titanium Lion
    Titanium ⁄ Titanium Lion
    IT'S A TIDE AD CAMPAIGN
    '타이드 광고 캠페인'
     
  • Creative Data ⁄ Grand Prix
    Film ⁄ Grand Prix
    JFKUNSILENCED JFK
    '침묵을 깨다'
     
  • Innovation ⁄ Grand Prix
    Film ⁄ Grand Prix
    MY LINE
    '마이 라인'
     
  • PR ⁄ Grand Prix
    Film ⁄ Grand Prix
    TRASH ISLES
    '쓰레기 섬'
     

Brand Experience & Activation

Prize Title Client
Gold Lion A/R JORDAN JORDAN BRAND
BLACK SUPERMARKET CARREFOUR
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL MICROSOFT
SAVE OUR SPECIES LACOSTE
SCARY CLOWN NIGHT BURGER KING
Silver Lion THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY COMEDY CENTRAL

Creative Data

Prize Title Client
Gold Lion DESTINATION PRIDE PFLAG CANADA
PROJECT REVOICE THE ALS ASSOCIATION
Grand Prix JFKUNSILENCED THE TIMES/NEWS UK & IRELAND

Creative eCommerce

Prize Title Client
Gold Lion CARE BY VOLVO MOBILE APP VOLVO CAR USA
SWEET CHANGE PAYTM

Design

Prize Title Client
Silver Lion PROJECT 84 CALM
Bronze Lion 2018 PYEONG CHANG OLYMPICS HYUNDAI PAVILION HYUNDAI MOTORS COMPANY

Digital Craft

Prize Title Client
Grand Prix AERONAUT VR WILLIAM PATRICK CORGAN

Direct

Prize Title Client
Grand Prix BVG X ADIDAS – THE TICKET-SHOE BERLINER VERKEHRSBETRIEBE (BVG)
DEISEL - GO WITH THE FAKE DIESEL
MY LINE MINISTRY OF COMMUNICATIONS & TECHNOLOGY
TAGWORDS AB INBEV

Entertainment

Prize Title Client
Gold Lion BREAKING BALLET JOBURG BALLET
EVERT_45 KPN
FIFA 18 MORE THAN A GAME EA SPORTS
TO THE LAST TREE STANDING GREENPEACE POLAND
Bronze Lion SOCCER SONG FOR CHANGE AB-INBEV AFRICA

Entertainment for Music

Prize Title Client
Gold Lion DAVID BOWIE IS HERE SPOTIFY
THE UNCENSORED PLAYLIST REPORTERS WITHOUT BORDERS

Glass

Prize Title Client
Gold Lion THE WORST SOAP OPERA UNICEF

Health & Wellness

Prize Title Client
Gold Lion SIP SAFE MONASH UNIVERSITY

Industry Craft

Prize Title Client
Grand Prix BEYOND MONEY SANTANDER BANK
Gold Lion
Campaign
BEADS INTERRELIGIOUS COUNCIL IN BOSNIA
& HERZEGOVINA
CARPET INTERRELIGIOUS COUNCIL IN BOSNIA
& HERZEGOVINA
DOOR INTERRELIGIOUS COUNCIL IN BOSNIA
& HERZEGOVINA
MOSAICS INTERRELIGIOUS COUNCIL IN BOSNIA
& HERZEGOVINA
RELIEF INTERRELIGIOUS COUNCIL IN BOSNIA
& HERZEGOVINA
STAINED GLASS INTERRELIGIOUS COUNCIL IN BOSNIA
& HERZEGOVINA
Bronze Lion
Campaign
JUST MISSED US MCDONALD'S RESTAURANTS
OF CANADA LIMITED
NEXT EXIT MCDONALD'S RESTAURANTS
OF CANADA LIMITED
ON YOUR LEFT MCDONALD'S RESTAURANTS
OF CANADA LIMITED

Media

Prize Title Client
Grand Prix TESCO'S FOOD LOVE STORIES TESCO
Gold Lion THIS COKE IS A FANTA COCA-COLA
Silver Lion THE GAME THAT NEVER WAS BLU RADIO

Mobile

Prize Title Client
Gold Lion #TrollingisUgly CYBERSMILE
CORRUPTION DETECTOR RECLAME AQUI
SAMSUNG SMARTSUIT SAMSUNG BENELUX B.V.
SELFIESTIX MARS

Outdoor

Prize Title Client
Grand Prix
Campaign
#TrollingisUgly CYBERSMILE
Bronze Lion PEEKABOO MASK SEOUL METROPOLITAN GOVERNMENT

Outdoor

Prize Title Client
Grand Prix
Campaign
#TrollingisUgly CYBERSMILE
Bronze Lion PEEKABOO MASK SEOUL METROPOLITAN GOVERNMENT

Pharma

Prize Title Client
Bronze Lion CHANGE GOUT GRUNENTHAL

PR

Prize Title Client
Gold Lion BIHOR COUTURE BEAU MONDE STYLE
NATURE REPRESENTED SAMBITO
TRASH ISLES PLASTIC OCEANS/LADBIBLE
PRICE ON OUR LIVES MARCH FOR OUR LIVES - PARKLAND STUDENTS
THE FLIP MCDONALD'S
THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG
Bronze Lion CHATTY SCHOOL BUS HYUNDAI MOTOR GROUP

Product Design

Prize Title Client
Silver Lion DOT MINI. THE FIRST SMART MEDIA DEVICE
FOR THE VISUALLY IMPAIRED.
DOT

Social & Influencer

Prize Title Client
Gold Lion EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY

Sustainable Development Goals

Prize Title Client
Silver Lion CORAZÓN - GIVE YOUR HEART - MONTEFIORE

Titanium

Prize Title Client
Titanium
Grand Prix
PALAU PLEDGE PALAU LEGACY PROJECT
Titanium Lion BLOODNORMAL ESSITY
DUNDEE: THE SON OF A LEGEND RETURNS HOME TOURISM AUSTRALIA
IT'S A TIDE AD CAMPAIGN PROCTER & GAMBLE
NOTHING BEATS A LONDONER NIKE
TODAY AT APPLE APPLE INC.

Entertainment for Music

Prize Title Client
Grand Prix JAY-Z "SMILE" ROCNATION