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- CANNES LIONS IN SEOUL
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- 케이스(메이킹) 필름
케이스(메이킹) 필름
칸 라이언즈의 24개 카테고리에 출품을 할 때는 자신의 캠페인에 대해 설명하는 '브리핑 비디오(2분)'를 제출해야 합니다. 이를 '케이스 필름'이라고 합니다.
각 부문 수상작들이 어떻게 다양한 캠페인을 펼쳐 소비자의 반응과 참여를 이끌어냈는지 알 수 있는 일종의 캠페인 메이킹 필름입니다.
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- Cyber ⁄ Grand Prix
- ALAND INDEX ⁄ BALTIC SEA PROJECT
'올란드 지수/ 발틱 해 프로젝트'
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- Digital Craft ⁄ Grand Prix
- REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET
'비요르크 낫겟을 위한 실시간 가상현실'
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- Direct ⁄ Grand Prix
- GOOGLE HOME OF THE WHOPPER
'와퍼의 구글 홈'
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- Integrated ⁄ Grand Prix
- BOOST YOUR VOICE
'목소리를 높여요'
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- Media ⁄ Grand Prix
- INNOVATING SAVING
'절약의 혁신'
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- Mobile ⁄ Grand Prix
- THE FAMILY WAY
'가정식'
Creative Data
| Prize | Title | Client |
|---|---|---|
| Grand Prix | CARE COUNTS | WHIRLPOOL |
| Gold Lion | REWORD | HEADSPACE |
| AIMEN | CANAL + | |
| SBERBANK. NEIGHBORHOODS | SBERBANK | |
| M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER | M LIVE | |
| AAMI SMARTPLATES | SUNCORP | |
| Silver Lion | GREEN LIGHT RUN | ADIDAS |
| KNOW YOU AGAIN | BAIDU | |
| POCKET PATROL | SAMSUNG AUSTRALIA |
Cyber
| Prize | Title | Client |
|---|---|---|
| Grand Prix | ALAND INDEX / BALTIC SEA PROJECT | THE BANK OF ÅLAND |
| DID YOU MEAN MAILCHIMP? | MAILCHIMP | |
| Gold Lion | ALL THAT WE SHARE | TV2 |
| THE LINE UP SONG | COCA COLA | |
| VISIT BRITAIN | EXPEDIA | |
| TOMCAT: FACEBOOK - NOT LIVE | THE SCOTTS MIRACLE-GRO COMPANY | |
| #BREAKTHEGAME | UNDER ARMOUR | |
| HOSTILE TAKEOVER | ACTIVISION | |
| THE DEBUT | AB INBEV (BUDWEISER) / ESPN | |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | |
| QQ ALERT: HOPE NEVER DIES | ||
| MOTORDREAMS | FORD | |
| Silver Lion | DRAW AND RELEASE | SAMSUNG ELECTRONICS |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | |
| Bronze Lion | DYTECTIVE FOR SAMSUNG | SAMSUNG SPAIN |
| OSTRICH | SAMSUNG |
Design
| Prize | Title | Client |
|---|---|---|
| Grand Prix | THE UNUSUAL FOOTBALL FIELD | AP (THAILAND) PUBLIC COMPANY LIMITED |
| Gold Lion | WORDS OF WELCOME | VEREIN FÜR BERLINER STADTMISSION |
| IKEA: COOK THIS PAGE | IKEA CANADA | |
| WRITING OUR RIGHTS: THE EMPOWERMENT WORKBOOK | IGNITE | |
| ONE BOOK FOR PEACE | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | |
| ART BEATS HATE | LEGACY BERLIN | |
| SPECTACLES | SNAP, INC. | |
| LIGHT FRIEZE | CONSTRUCTION AND TRANSPORT DEPARTMENT OF THE CANTON OF BASEL-STADT | |
| NIKE AIR MAX '17 — THE ART OF NEGATIVE SPACE | NIKE EUROPE | |
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | |
| Bronze Lion | ADIDAS NEO SNAPCHAT - #MYNEOLABEL | ADIDAS |
| SAMSUNG GALAXY S8: TIMES SQUARE TAKEOVER | SAMSUNG |
Digital Craf
| Prize | Title | Client |
|---|---|---|
| Grand Prix | REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET | BJÖRK |
| Gold Lion | THROUGH THE DARK | |
| G ACTIVE | GATORADE | GATORADE | |
| THE ONE MOMENT | MORTON SALT | |
| NOSFERATU | GETTY IMAGES | |
| Bronze Lion | BREAKING THE PATTERN WITH ADIDAS GLITCH | ADIDAS FOOTBALL |
| A WORLD WITH NO HEROES | UBISOFT |
Direct
| Prize | Title | Client |
|---|---|---|
| Grand Prix | GOOGLE HOME OF THE WHOPPER | BURGER KING |
| Gold Lion | PRICE ON THE JERSEY | WALMART |
| SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT | |
| THE COLOUR OF CORRUPTION | RECLAME AQUI | |
| NEW AND NOT IMPROVED | KRAFT HEINZ |
Entertainment
| Prize | Title | Client |
|---|---|---|
| Grand Prix | BEYOND MONEY | SANTANDER BANK |
| Gold Lion | HOME | UNDP Kosovo |
| LABEL OF LOVE | MONOPRIX | |
| EVAN | SANDY HOOK PROMISE | |
| FROM THE START | MONDELEZ INTERNATIONAL | |
| ONE SOURCE: CAMPAIGN | ABSOLUT | |
| ASH TO ART | GLASGOW SCHOOL OF ART | |
| WE'RE THE SUPERHUMANS | CHANNEL 4 | |
| Silver Lion | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE |
| SAMSUNG X PUNCHDRUNK THEATRICAL VR EXPERIENCE | SAMSUNG ELECTRONICS AMERICA |
Entertainment Lions for Music
| Prize | Title | Client |
|---|---|---|
| Grand Prix | ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS |
| Gold Lion | BLACK M | SONY MUSIC |
| WE THE PEOPLE | NIKE AND JORDAN BRAND | |
| DREAM | WILDLIFE CONSERVATION FILM FESTIVAL | |
| HOPE INSIDE THE FIRE | FOREIGN FIELDS |
Glass
| Prize | Title | Client |
|---|---|---|
| Gold Lion | #GIVEHER5 | THE AMMADA TRUST |
| GENDER VIOLENCE | CERVECERÍA CUAUHTEMOC MOCTEZUMA HEINEKEN MÉXICO |
Health and Wellness
| Prize | Title | Client |
|---|---|---|
| Gold Lion | POTATOES ON MARS | CIP - THE INTERNATIONAL POTATO CENTER |
| I'M MOVING TO CANADA | DOCTORS OF THE WORLD | |
| SICKKIDS VS | SICKKIDS FOUNDATION | |
| TV DOCTORS OF AMERICA | CIGNA | |
| Bronze Lion | WELCOME TO MY NEIGHBORHOOD | YOUTH AMBASSADORS |
Innovation
| Prize | Title | Client |
|---|---|---|
| Grand Prix | THE HUMANIUM METAL INITIATIVE | IM SWEDISH DEVELOPMENT PARTNER |
| Gold Lion | TILT BRUSH | GOOGLE INC. |
| LOS SANTOS PRIDE | STOCKHOLM PRIDE |
Integrated
| Prize | Title | Client |
|---|---|---|
| Grand Prix | BOOST YOUR VOICE | BOOST MOBILE |
| Gold Lion | CHANNEL 4 PARALYMPICS | CHANNEL 4 |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ |
Media
| Prize | Title | Client |
|---|---|---|
| Grand Prix | INNOVATING SAVING | JET.COM |
| Gold Lion | EQUALITY SIGNS | NIKE COLOMBIA |
| ULTIMATE GIVING PLEASURE | BMW RUSSIA | |
| NO ONE SHOULD HAVE NO ONE | AGE UK | |
| BRADSHAW STAIN | P&G |
Mobile
| Prize | Title | Client |
|---|---|---|
| Grand Prix | THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. |
| Gold Lion | CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF |
| OFFICIAL GORILLAZ APP | GORILLAZ | |
| Bronze Lion | THE SMART BILLBOARD | SAMSUNG |
| HEAT TECH WINDOW | UNIQLO | |
| COINS OF HOPE | CHILD FOCUS |
Outdoor
| Prize | Title | Client |
|---|---|---|
| Gold Lion | UNLIMITED STADIUM | NIKE |
| MAGENTA UNLEASHED | DEUTSCHE TELEKOM | |
| DOG CHANNEL | MARS PET | |
| SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | |
| DOORS OF THRONES | TOURISM IRELAND | |
| THE CLICHÉ | HEINEKEN | |
| AIR-INK | HEINEKEN ASIA PACIFIC PTE. LTD. |
Pharma
| Prize | Title | Client |
|---|---|---|
| Gold Lion | IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN |
| THE TRAFFICKING EXAM | POLARIS | |
| VR VACCINE | HERMES PARDINI | |
| Silver Lion | LAST LAUGH | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) |
| Bronze Lion | PHANTOM LIMB THERAPY | SAMSUNG |
PR
| Prize | Title | Client |
|---|---|---|
| Gold Lion | THE DNA JOURNEY | MOMONDO |
| GOOGLE SHEEP VIEW | VISIT FAROE ISLANDS & ATLANTIC AIRWAYS | |
| TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | |
| THE IMPOSSIBLE SIGNING SESSION | BOL.COM | |
| PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | |
| SPANISH LESSONS | NETFLIX | |
| UNSAFETY CHECK | BLACK LIVES MATTER | |
| Bronze Lion | THE ELBPHILHARMONIE GRAND OPENING | HAMBURG MARKETING |
Promo & Activation
| Prize | Title | Client |
|---|---|---|
| Gold Lion | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA |
| LIBÉ DES RÉFUGIÉS | LIBÉRATION | |
| CHEETOS MUSEUM | CHEETOS | |
| Silver Lion | NO METRO | SONY PICTURES SPAIN |
Titanium
| Prize | Title | Client |
|---|---|---|
| Titanium Grand Prix | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS |
| Titanium Lion | THE REFUGEE NATION | AMNESTY INTERNATIONAL |
| MY MUTANT BRAIN | KENZO |
