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칸 국제광고제 한국 공식 사무국, A&F Korea
Spikes Asia 27-29 September 2017
출품 및 참관 메뉴 2017 칸 라이언즈 2017 스파이크스 아시아
  • 케이스(메이킹) 필름

케이스(메이킹) 필름

칸 라이언즈의 24개 카테고리에 출품을 할 때는 자신의 캠페인에 대해 설명하는 '브리핑 비디오(2분)'를 제출해야 합니다. 이를 '케이스 필름'이라고 합니다.

각 부문 수상작들이 어떻게 다양한 캠페인을 펼쳐 소비자의 반응과 참여를 이끌어냈는지 알 수 있는 일종의 캠페인 메이킹 필름입니다.

  • Cyber ⁄ Grand Prix
    Film ⁄ Grand Prix
    ALAND INDEX ⁄ BALTIC SEA PROJECT
    '올란드 지수/ 발틱 해 프로젝트'
     
  • Digital Craft ⁄ Grand Prix
    Film ⁄ Grand Prix
    REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET
    '비요르크 낫겟을 위한 실시간 가상현실'
     
  • Direct ⁄ Grand Prix
    Film ⁄ Grand Prix
    GOOGLE HOME OF THE WHOPPER
    '와퍼의 구글 홈'
     
  • Integrated ⁄ Grand Prix
    Film ⁄ Grand Prix
    BOOST YOUR VOICE
    '목소리를 높여요'
     
  • Media ⁄ Grand Prix
    Film ⁄ Grand Prix
    INNOVATING SAVING
    '절약의 혁신'
     
  • Mobile ⁄ Grand Prix
    Film ⁄ Grand Prix
    THE FAMILY WAY
    '가정식'
     

Creative Data

Prize Title Client
Grand Prix CARE COUNTS WHIRLPOOL
Gold Lion REWORD HEADSPACE
AIMEN CANAL +
SBERBANK. NEIGHBORHOODS SBERBANK
M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER M LIVE
AAMI SMARTPLATES SUNCORP
Silver Lion GREEN LIGHT RUN ADIDAS
KNOW YOU AGAIN BAIDU
POCKET PATROL SAMSUNG AUSTRALIA

Cyber

Prize Title Client
Grand Prix ALAND INDEX / BALTIC SEA PROJECT THE BANK OF ÅLAND
DID YOU MEAN MAILCHIMP? MAILCHIMP
Gold Lion ALL THAT WE SHARE TV2
THE LINE UP SONG COCA COLA
VISIT BRITAIN EXPEDIA
TOMCAT: FACEBOOK - NOT LIVE THE SCOTTS MIRACLE-GRO COMPANY
#BREAKTHEGAME UNDER ARMOUR
HOSTILE TAKEOVER ACTIVISION
THE DEBUT AB INBEV (BUDWEISER) / ESPN
HUNGERITHM MARS CHOCOLATE AUSTRALIA
QQ ALERT: HOPE NEVER DIES QQ
MOTORDREAMS FORD
Silver Lion DRAW AND RELEASE SAMSUNG ELECTRONICS
DOWN SYNDROME ANSWERS CANADIAN DOWN SYNDROME SOCIETY
Bronze Lion DYTECTIVE FOR SAMSUNG SAMSUNG SPAIN
OSTRICH SAMSUNG

Design

Prize Title Client
Grand Prix THE UNUSUAL FOOTBALL FIELD AP (THAILAND) PUBLIC COMPANY LIMITED
Gold Lion WORDS OF WELCOME VEREIN FÜR BERLINER STADTMISSION
IKEA: COOK THIS PAGE IKEA CANADA
WRITING OUR RIGHTS: THE EMPOWERMENT WORKBOOK IGNITE
ONE BOOK FOR PEACE INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA
ART BEATS HATE LEGACY BERLIN
SPECTACLES SNAP, INC.
LIGHT FRIEZE CONSTRUCTION AND TRANSPORT DEPARTMENT OF THE CANTON OF BASEL-STADT
NIKE AIR MAX '17 — THE ART OF NEGATIVE SPACE NIKE EUROPE
OK GO — UPSIDE DOWN & INSIDE OUT S7 AIRLINES
Bronze Lion ADIDAS NEO SNAPCHAT - #MYNEOLABEL ADIDAS
SAMSUNG GALAXY S8: TIMES SQUARE TAKEOVER SAMSUNG

Digital Craf

Prize Title Client
Grand Prix REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET BJÖRK
Gold Lion THROUGH THE DARK GOOGLE
G ACTIVE | GATORADE GATORADE
THE ONE MOMENT MORTON SALT
NOSFERATU GETTY IMAGES
Bronze Lion BREAKING THE PATTERN WITH ADIDAS GLITCH ADIDAS FOOTBALL
A WORLD WITH NO HEROES UBISOFT

Direct

Prize Title Client
Grand Prix GOOGLE HOME OF THE WHOPPER BURGER KING
Gold Lion PRICE ON THE JERSEY WALMART
SCHOOL FOR JUSTICE FREE A GIRL MOVEMENT
THE COLOUR OF CORRUPTION RECLAME AQUI
NEW AND NOT IMPROVED KRAFT HEINZ

Entertainment

Prize Title Client
Grand Prix BEYOND MONEY SANTANDER BANK
Gold Lion HOME UNDP Kosovo
LABEL OF LOVE MONOPRIX
EVAN SANDY HOOK PROMISE
FROM THE START MONDELEZ INTERNATIONAL
ONE SOURCE: CAMPAIGN ABSOLUT
ASH TO ART GLASGOW SCHOOL OF ART
WE'RE THE SUPERHUMANS CHANNEL 4
Silver Lion THE WORLD'S BIGGEST ASSHOLE DONATE LIFE
SAMSUNG X PUNCHDRUNK THEATRICAL VR EXPERIENCE SAMSUNG ELECTRONICS AMERICA

Entertainment Lions for Music

Prize Title Client
Grand Prix ORIGINAL IS NEVER FINISHED ADIDAS ORIGINALS
Gold Lion BLACK M SONY MUSIC
WE THE PEOPLE NIKE AND JORDAN BRAND
DREAM WILDLIFE CONSERVATION FILM FESTIVAL
HOPE INSIDE THE FIRE FOREIGN FIELDS

Glass

Prize Title Client
Gold Lion #GIVEHER5 THE AMMADA TRUST
GENDER VIOLENCE CERVECERÍA CUAUHTEMOC MOCTEZUMA HEINEKEN MÉXICO

Health and Wellness

Prize Title Client
Gold Lion POTATOES ON MARS CIP - THE INTERNATIONAL POTATO CENTER
I'M MOVING TO CANADA DOCTORS OF THE WORLD
SICKKIDS VS SICKKIDS FOUNDATION
TV DOCTORS OF AMERICA CIGNA
Bronze Lion WELCOME TO MY NEIGHBORHOOD YOUTH AMBASSADORS

Innovation

Prize Title Client
Grand Prix THE HUMANIUM METAL INITIATIVE IM SWEDISH DEVELOPMENT PARTNER
Gold Lion TILT BRUSH GOOGLE INC.
LOS SANTOS PRIDE STOCKHOLM PRIDE

Integrated

Prize Title Client
Grand Prix BOOST YOUR VOICE BOOST MOBILE
Gold Lion CHANNEL 4 PARALYMPICS CHANNEL 4
THE CHILD REPLACEMENT PROGRAMME MARS NZ

Media

Prize Title Client
Grand Prix INNOVATING SAVING JET.COM
Gold Lion EQUALITY SIGNS NIKE COLOMBIA
ULTIMATE GIVING PLEASURE BMW RUSSIA
NO ONE SHOULD HAVE NO ONE AGE UK
BRADSHAW STAIN P&G

Mobile

Prize Title Client
Grand Prix THE FAMILY WAY RECRUIT LIFESTYLE CO., LTD.
Gold Lion CHAT YOURSELF ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF
OFFICIAL GORILLAZ APP GORILLAZ
Bronze Lion THE SMART BILLBOARD SAMSUNG
HEAT TECH WINDOW UNIQLO
COINS OF HOPE CHILD FOCUS

Outdoor

Prize Title Client
Gold Lion UNLIMITED STADIUM NIKE
MAGENTA UNLEASHED DEUTSCHE TELEKOM
DOG CHANNEL MARS PET
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON
DOORS OF THRONES TOURISM IRELAND
THE CLICHÉ HEINEKEN
AIR-INK HEINEKEN ASIA PACIFIC PTE. LTD.

Pharma

Prize Title Client
Gold Lion IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN
THE TRAFFICKING EXAM POLARIS
VR VACCINE HERMES PARDINI
Silver Lion LAST LAUGH INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)
Bronze Lion PHANTOM LIMB THERAPY SAMSUNG

PR

Prize Title Client
Gold Lion THE DNA JOURNEY MOMONDO
GOOGLE SHEEP VIEW VISIT FAROE ISLANDS & ATLANTIC AIRWAYS
TEDDY GUN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE
THE IMPOSSIBLE SIGNING SESSION BOL.COM
PITCHING FRENCH FILMS TO HOLLYWOOD ALLIANCE FRANÇAISE DE SINGAPOUR
SPANISH LESSONS NETFLIX
UNSAFETY CHECK BLACK LIVES MATTER
Bronze Lion THE ELBPHILHARMONIE GRAND OPENING HAMBURG MARKETING

Promo & Activation

Prize Title Client
Gold Lion MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA
LIBÉ DES RÉFUGIÉS LIBÉRATION
CHEETOS MUSEUM CHEETOS
Silver Lion NO METRO SONY PICTURES SPAIN

Titanium

Prize Title Client
Titanium Grand Prix FEARLESS GIRL STATE STREET GLOBAL ADVISORS
Titanium Lion THE REFUGEE NATION AMNESTY INTERNATIONAL
MY MUTANT BRAIN KENZO